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Subscribe to the podcast and watch the full broadcast here: https://tommorkes.com/podcast/gregory... Gregory Diehl has always understood the importance of universal ideals. Though he was raised in California, he soon embarked on a journey of global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 48 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people’s conceptions of self. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. I brought Gregory on today because he’s working on two new books, both of which I thought would be interesting to touch on. During this episode, we talk about writing and publishing and how to create meaningful books with meaningful ideas. Our conversation ends up going in the direction of meaning and how to live a meaningful life. My big takeaway from today’s conversation is that we all need principles and values to live by. We cannot navigate this world without a set of principles that guide us in the direction we want to go. In this broadcast, Gregory and I talk about: -Gregory’s origin story (what he’s done leading up to what he’s doing today) -How are targeted meaningful conversations defined -Why you should focus on getting your work in front of the right people -How to approach controversial topics in the public eye -The complexity of story typical hero archetypes -How does the hero journey in stories directly relate to how we feel in real life -In what ways does society act against individuals sharing their ideas or core principles -What are the critical principles that guide us unconsciously -What does a heroic exceptional person do -Why you should think before you give something a sense of importance in your life -The importance of getting to the bottom of all of the little things that you do #inthetrenches #tommorkes