Customer Loyalty Analytics Dashboard - Amazon Ads Raw скачать в хорошем качестве

Customer Loyalty Analytics Dashboard - Amazon Ads Raw

00:00 Introduction 02:10 Nuts & Bolts of the Dash 06:50 Discussing the Metrics 07:50 Who Amazon defines a Repeat Purchase and New to Brand (Important) 12:00 Integration with Brand Tailored Promotions 14:00 Segment View & Lifetime Value 17:00 Summary 19:55 Outro Related Video on how to create your own New To Brand Dashboard:    • Amazon New to Brand % Report - Amazon Ads ...   🆕 Amazon's new guide for their customer loyalty analytics dashboard. I have read it so you don't have to ⌛ The document (link in comments) details the Customer Loyalty Analytics Dashboard in Amazon's Brand Analytics. This tool is designed to help brand owners on Amazon enhance customer lifetime value through insights into shopping behavior, loyalty segmentation, and targeted engagement strategies. Here are the main highlights: ▶ Customer Segmentation: Customers are divided into loyalty-based segments like Top Tier, Promising, At-Risk, and Hibernating, using RFM (Recency, Frequency, Monetary) analysis. ▶ Insights and Recommendations: The dashboard provides actionable recommendations to engage different customer segments, aiming to drive repeat purchases and optimize ad spend by focusing on high-value or at-risk customers. ▶ Promotional Tools: The platform integrates with Brand Tailored Promotions, allowing brands to create targeted offers, re-engage cart abandoners, and leverage new audiences for personalized marketing. ▶ Views and Metrics: ▶ ▶ Brand View: Displays overall customer metrics, including total orders and sales by segment. ▶ ▶ Segment View: Provides in-depth metrics per customer segment, such as repeat purchases, predicted lifetime value, and revenue. ▶ Use Cases: Reduce customer acquisition costs by focusing on high-intent audiences. Re-engage top spenders or frequent buyers with tailored messaging. Analyze historical trends to adjust marketing strategies effectively. The dashboard is accessible through the "Brand Analytics" section in Seller Central, providing a data-driven approach to improve customer engagement, loyalty, and profitability. Here are some more critical thoughts on the dash: The way Amazon measures New to Brand doesn't align with how any DTC website or most brands would measure New to Brand. This brings in more need for education around the detailed way of measurements. The same is true for repeat purchases. I think here Amazon made a wrong decision on how it is measured, as they additionally use the time dimension to define it, which results into weird repeat purchase rates when you slice your data by week/month/quarter and year. Again this is not how I at least have seen any other company measure it. So make sure you understand how both new-to-brand and repeat purchases are measured as these are very important for the lifetime value calculations. #amazonadvertising #amazonadvertising #amazonads #ppc #advertising #amazonppc #amazonppctips #ecommerce #ecommercebusiness #ecommerceentrepreneur #amazonadvertising #amazonmarketing #amazonmarketplace ======== All Links: https://open.spotify.com/show/52WcuRs... https://podcasts.apple.com/de/podcast... https://alexanderswade.com/amazon-ads...   / amazon-ads-raw     / amazonadsraw