Unilever Persil | Guess Who Won | LOLA MullenLowe скачать в хорошем качестве

Unilever Persil | Guess Who Won | LOLA MullenLowe

ABOUT: The "Guess Who Won" campaign aims to inspire the next generation to engage in outdoor activities through sports by strategically placing ads in locations where children actively participate in sports in the UK, Brazil, and India. Recreating iconic moments from cricket, football, and tennis, the campaign targets specific sports markets in these countries, reaching over 100,000 kids monthly with an average exposure of 30 hours. By highlighting the correlation between getting dirty and winning in sports, the campaign reinforces the brand's 'Dirt Is Good' platform and positions the brand as a leader in promoting outdoor activity and physical engagement among youth. Through OOH placements and engaging content, the campaign encourages youth to embrace dirt and outdoor activity to improve their odds of success in sports. CREDITS: Lead Agency: LOLA MullenLowe Executive Creative Director: Tomas Ostiglia Creative Directors: Eduardo Salles, Germán Rivera Hudders Associate Creative Director: Diego Vieira Creative Team: Maria Báguena, Jorge Domínguez Head of Design: Yan Graller Managing Director: Tom Elliston Global Account Director: Cristina Panea Account Executive: Sofía Perez Head of Production: Felipe Calviño Photographers: Ale Burset, Koke Dominiguez Retoucher: Diego Speroni Media Agency: Mindshare