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Measuring What Really Matters in Customer Experience. Customer experience is evolving faster than our dashboards can keep up. Traditional metrics like NPS and CSAT tell part of the story—but not the whole picture. In a world where AI, automation, and human trust intersect, how do we measure real value? Paul Hughes, CX Lead at Mitel, discusses the evolving world of CX, where traditional metrics are giving way to smarter, outcome-driven strategies. From automation ROI and AI’s growing role, to how we measure, and really define success. In this webinar we will unpack the insights from our recent executive roundtable with UKCCF members and explore Why legacy KPIs fail in an AI-powered ecosystem How to balance automation ROI with the Human Experience (HX) Emerging outcome-driven metrics that link CX to business impact Practical steps to keep empathy and trust at the heart of CX As we push for smarter CX through tech, how do we keep the Human Experience (HX) at the heart of it all? We'll explore how trust, empathy, and empowerment can be real measures of success. You can access a copy of the slides used in this presentation here: https://uk-ccf.co.uk/wp-content/uploa...