Dundee-Made: KerrieALDO on Building a Slow Fashion Brand скачать в хорошем качестве

Dundee-Made: KerrieALDO on Building a Slow Fashion Brand

Designer and founder Kerrie Alexander of KerrieALDO joins The Creative Conversation: The Start-Up Series to share the honest story of building a slow-fashion brand in Dundee. From selling her first handmade coat to launching a website, navigating motherhood, collaborations with the V&A, and learning the business side as she went, Kerrie opens up about the messy middle, staying true to her values, and creating clothes that are built to last. Watch this if you’re a small business founder, creative entrepreneur, or simply love stories of resilience and craft. 0:00 Introduction to Kerrie Alexander 2:09 Early life and creative interests 4:48 Backstory: jobs and brand beginnings 8:02 From side hustle to full-time 11:16 Early website, sales, and marketing 14:46 The messy middle and key advice 17:23 Mindset, tough days, and switching off 23:03 Keeping passion and avoiding comparison 26:04 Freedom, flexibility, and do-overs 28:20 Business challenges and admin hurdles 30:42 Wins, V&A work, and motherhood balance 34:16 Daily motivation and studio flow 35:25 Influences, vision, and scaling choices 40:00 Advice for starting a fashion brand 43:12 Quick fire and alternate paths 44:46 How to plan ahead effectively 48:01 Favourite work, Dundee creatives, closing Connect with Kerrie: Website: www.kerriealdo.com Instagram: @kerriealdo The Creative Conversation: The Start-Up Series Hosted by Danni, founder of Greene Creatives an agency supporting women in business with social media and marketing. Connect with us: Website: www.greenecreatives.co.uk Instagram: @greenecreatives TikTok: @greenecreatives