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Thank you sponsors ✨ 🔹 Carma Insurance https://www.carma365.com/ 🔹 Pure 5 Extraction https://pure5extraction.com/ 💫 Subscribe to hear more from MITA Unshackled Award Winning B2B Industry Education Podcast MITA.US Join our association - Become a member! https://mita.us/memberships/ The video features Victoria Williams, founder of the cannabis brand Wake and Vape, discussing her entrepreneurial journey in the cannabis industry. It highlights her mission to create a welcoming and uplifting space for women consumers while showcasing her innovative pre-roll Wake and Puff and vape brands. Victoria shares her background, including her focus on education and application writing, the challenges she faced entering the industry, and her future expansion plans. Introduction of Wake and Puff 00:01 The video opens at the Flower Expo in Chicago, introducing the purpose of the event, which is to showcase unique brands in Illinois. 01:06 Victoria Williams introduces herself as the founder of Wake and Vape and explains her brand's focus on pre-rolls, aimed at creating a positive image of cannabis consumption. Victoria's Background and Experience 02:00 Victoria reveals her ten-year journey in the cannabis industry, starting on the West Coast to understand logistics and brand building. 02:58 She highlights her accomplishments, including a 100% success rate in writing applications for cannabis licenses in Illinois and her grassroots advocacy efforts. Brand Philosophy and Product Offerings 03:44 The brand aims to create a safe space for women, featuring uplifting messages within the packaging to empower consumers. 05:06 Victoria discusses the recent launch of Wake and Puff and how it enhances the original Wake and Bake brand, targeting female consumers with colorful and encouraging branding. Future Expansion Plans 06:35 Plans for geographical expansion are mentioned, with interests in entering the markets of Arizona and Brazil, emphasizing cultural differences in cannabis consumption. 08:01 Victoria mentions being the first Black woman to launch a pre-roll and vape line in Illinois, aiming to pave the way for more representation in the cannabis industry. Product Development and Diversity 09:20 Potential future products like "Wake and Take" gummies are teased, showcasing a commitment to diverse product offerings. 10:26 Victoria expresses a desire to build relationships with retailers and enhance brand visibility to better serve customers. Closing Remarks and Aspirations 11:50 The video concludes with a positive outlook on Victoria's achievements and future aspirations for her brand, encouraging more Black women in the cannabis space. 12:25 Viewers are encouraged to follow Wake and Bake's journey and support the uplifting messages embedded in their products.