Scorecard Advertising Best Practices скачать в хорошем качестве

Scorecard Advertising Best Practices

Jake Mason, Founder of Incaloop Marketing Agency, walks us through the ScoreApp Scorecards Best Practices for Paid Ads. One of the key components that turns any scorecard into a highly effective lead generation tool is how often it is seen by its intended audience. The more eyeballs, the more chance you have of those taking action and completing the quiz. Without promotion your scorecard is unlikely to be found therefore, cannibalising its success rate. Paid advertising for your Scorecard further increases your chance of receiving data rich leads. There are 4 key paid advertising best practices; Start with your Audience 1. Hot audiences – small audience, high converting, expensive to reach, careful not to spam them 2. Warm audiences – medium sized audience, high converting, relatively expensive to reach, careful not to spam them as well 3. Cold audiences – large audience, mid/low converting, cheap to reach, plenty of scale Set a budget and KPI’s 1. Set a budget – allocate a set testing budget to ads to run across a set period of time 2. Set KPIs – before you run ads, figure out what is an allowable cost per lead that you’d be happy to pay for each lead you get Tracking and Set-Up 1. Track completions – make sure you are tracking scorecard completions in the ad platform tracking 2. Optimise to conversions – set your ad campaigns up to optimise to conversions to get the best results Plan to Test 1. Test different ad platforms – e.g. Facebook, LinkedIn, Google Search 2. Test different audiences – identify a number of relevant audiences to test and establish which can deliver the best performance 3. Test different ad creative - Test 2 or 3 different creatives to find which one works best 4. Test different ad copy - create 2 or 3 different copy options **Get started for free** Get smarter leads and smarter conversations with ScoreApp. Start using for free and unlock the full potential of quiz marketing. Start using ScoreApp for free, go to https://www.scoreapp.com/sign-up today.