The Hidden Data in Every QR Scan (and How Businesses Can Use It) скачать в хорошем качестве

The Hidden Data in Every QR Scan (and How Businesses Can Use It)

Every scan tells a story — are you listening? Most people think QR codes are just shortcuts to menus or websites. But behind every scan lies real-time marketing data that reveals when, where, and how customers engage with your brand. In this episode of Stay QRious, powered by QR TIGER, CEO Benjamin Claeys and host Ed uncover how QR codes are becoming a secret weapon for marketers — offering first-party insights in a cookieless world where data is harder to get. What You’ll Learn: What data you can actually collect from every scan (location, device, time, and source) Why QR codes are a first-party data goldmine for marketers Real-world examples from Retail, Restaurants, Events, and Consumer Goods How small businesses can use scan data to optimize campaigns and personalize experiences How to integrate QR analytics with CRM tools like HubSpot Why QR code data will soon sit alongside Google Analytics and social insights Episode Highlights: 00:00 – Intro: The Overlooked Data Source in Every QR Scan 00:37 – What Data Can You Get from a QR Scan? 01:02 – Why This Matters in a Cookieless Marketing World 01:20 – Real-World Use Cases: Retail, Food & Beverage, Events, and FMCG 02:53 – Turning QR Scan Data into Marketing Action 03:25 – Competing with Bigger Brands Using Smart QR Analytics 03:40 – The Future: QR Code Analytics as a Core Data Source 04:20 – Wrap-Up: Every Scan Tells a Story Try It for Yourself: QR TIGER makes it easy to generate dynamic, trackable QR codes with full analytics. Start testing your campaigns and see your data in real time. Try https://www.qrcode-tiger.com/ Join the Conversation: How are you using QR scan data in your business? Share your insights with #StayQRious and #QRTIGER on LinkedIn or X — you might get featured in our next case study! Subscribe for More: If you’re into QR code innovation, marketing analytics, and digital transformation, hit Subscribe and turn on the bell for new episodes of Stay QRious. #QRTIGER #QRCodeAnalytics #StayQRious #MarketingData #DigitalMarketing #FirstPartyData #CookielessFuture #QRCodeMarketing #SmartPackaging #RetailAnalytics #EventTech #CustomerEngagement #DataDrivenMarketing