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The Plan That Changed Everything

Clinic owner burnout is real. In this episode, I’m joined by Emma, a neuro physio, to share the plan and mindset shift that took her from survival mode to confident CEO. If you’re a clinic owner who feels overwhelmed, underpaid, and stuck, this conversation will give you hope and a practical path forward. When I first met Emma, she was exhausted and overwhelmed. Her days started at 5am at a tiny desk in the kitchen, then it was a sprint through kids, clinic, clients, admin, late night emails, and a phone that never stopped. She carried most of the caseload, had no admin support, and was living month to month with no clear plan for the future. Emma shares that the turning point was not one dramatic moment. Life simply became unmanageable. She could not keep pouring into the business while raising her boys and still feel like she had nothing to show for it. We talk about what changed once we started working together, from pricing and packages to understanding the numbers, and why the biggest shift was mindset: believing in herself, recognising her worth, and seeing what was possible. Chapters and Timestamps 00:00:00 Burnout and the moment things stop being sustainable 00:03:00 Emma’s reality before Thrive: 5am starts and no respite 00:06:00 The decision to change and making the call 00:09:00 What shifted first: belief, numbers, and early strategy changes 00:12:00 Mindset work and recognising her worth 00:15:00 Investing when money feels tight and finding a way 00:18:00 The power of community, events, and being in the room 00:21:00 Accountability, pods, and doing the work 00:24:00 Advice if you feel torn and worried about money 00:27:00 What’s next: growth, impact, and a different future 00:30:00 Wrap up and outro Episode Sponsors Jane is clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. Head to the link in the show notes to learn more and book a personalised demo. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. MBST offers a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, working at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload. Learn more: https://mbstmedical.co.uk Subscribe on YouTube    / @thrivebizcoach   Resources & Links Clinic Growth Live: https://events.thrive-businesscoachin... Leave a review: https://ratethispodcast.com/tyb #ClinicOwner #ClinicGrowth #PhysiotherapyBusiness #PrivatePractice #ClinicianToCEO #BusinessMindset #HealthcareEntrepreneur #Leadership #TreatYourBusiness #Rehab