Titles on Medium | An exercise to brainstorm and improve titles on Medium скачать в хорошем качестве

Titles on Medium | An exercise to brainstorm and improve titles on Medium

Titles are what convince your reader to take a chance on your story. That's why it's so important to get it right. In this video, I take you through an exercise to craft titles that really appeal to your target audience, looking at topics and publication data. If you want to follow along with a worksheet, here's a link: https://docs.google.com/document/d/1V... Make a copy of this template to be able to edit it! Prefer reading? Here's the story version:   / a-guide-to-writing-titles-on-medium   Additional helpful resources: How to find a publication on Medium How to use topics: medium.com/medium-handbook/how-to-use-topics-on-medium-77883195afb3   / how-to-find-a-publication-on-medium   Chapters: 00:00 - Intro 00:08 - What kind of advice is in this video 00:48 - Why titles matter on Medium 01:03 - Start by researching the topic page 01:40 - Pull up a publication that could be a good fit for your story (even if you're not planning on submitting to it!) 02:13 - Use the topic archive to research most-read stories in that topic (e.g. medium.com/tag/pets/archive) 03:39 - Use the publication archive to research the most-read stories in that publication (e.g. medium.com/frazzled/all) 05:03 - Create a draft and write out five title options 07:29 - Checking your stats to see if your strategy worked - and keep going! 07:48 - Wrap up