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Want better leads from your Facebook ads? In this step-by-step tutorial, I’ll show you how to connect your Facebook Lead Ads to your CRM using Make—no coding required. 🚀 Start using Make for free: https://makejune25.kevinstratvert.com By sending real-time updates back to Facebook, you’ll optimize for actual conversions (not just form submissions), helping Meta’s algorithm find higher quality leads over time. Whether you’re a small business, agency, or part of a sales team, this automation will streamline your funnel and improve your ROI. I’ll walk you through how we do this at the Kevin Cookie Company—capturing wholesale inquiries and sending them directly into our CRM, all while training Facebook to find our best customers. ⏬ Follow along to: Create a Facebook lead form Set up your Make automation Send new leads to your CRM Push CRM updates back to Facebook Train Meta to find high-converting customers Host: Kevin Stratvert Sponsor: Make 📚 RESOURCES Start using Make: https://makejune25.kevinstratvert.com Facebook Lead Ads: https://adsmanager.facebook.com/ Lead Ads Testing Tool: / lead-ads-testing ⌚ TIMESTAMPS 00:00 - Why You Should Connect Facebook Lead Ads to Your CRM 01:13 - Set Up Your Facebook Lead Ad Campaign 01:47 - Review and Create a Facebook Lead Form 02:53 - Create a Facebook Data Source for CRM Updates 04:56 - Build a Scenario in Make to Capture Facebook Leads 08:18 - Connect Your CRM to Make (Example: Pipedrive) 10:14 - Test That Leads Flow into Your CRM 11:20 - Send CRM Updates Back to Facebook 11:49 - Map CRM Stage IDs to Friendly Stage Names 13:33 - Create a New Make Scenario for CRM Deal Updates 16:50 - Filter Only Stage Changes with Conditions 18:17 - Test CRM to Facebook Stage Update Flow 18:42 - Set Up Sales Funnel in Facebook 19:41 - Optimize Facebook Campaign for Conversion Leads 20:20 - Final Thoughts and Subscribe 📺 RELATED VIDEOS Playlist with all my videos on Make: • Make 📩 NEWSLETTER Get the latest high-quality tutorial and tips and tricks videos emailed to your inbox each week: https://kevinstratvert.com/newsletter/ 🔽 CONNECT WITH ME Official website: http://www.kevinstratvert.com LinkedIn: / kevinstratvert Discord: https://bit.ly/KevinStratvertDiscord Twitter: / kevstrat Facebook: / kevin-stratvert-101912218227818 TikTok: / kevinstratvert Instagram: / kevinstratvert 🎁 TOOLS AND DISCOUNTS ✅ 🎙️ Voicemod AI Voice Changer | 5% off | https://link.xsolla.com/KZBi89AY ✅ 🌐 Squarespace Websites | https://squarespace.syuh.net/XYaqYM ✅ 🛍️ Shopify | https://shopify.pxf.io/XY9rPa ✅ 📋 Notion | https://affiliate.notion.so/rffva4tr71ax ✅ 🤖 ElevenLabs Text-to-Speech | https://try.elevenlabs.io/taqepq60mptr ✅ 💵 Quickbooks Online | https://bit.ly/intuitquickbooksonline ✅ 👥 Hubspot | https://hubspot.sjv.io/DKo6jb ✅ 📈 Semrush | https://bit.ly/semrush14dayfreetrial ✅ 🎥 Descript | https://get.descript.com/sf22jb63w2tx 🎒 MY COURSES Go from Excel novice to data analysis ninja in just 2 hours: https://kevinstratvert.thinkific.com/ 🙏 REQUEST VIDEOS https://forms.gle/BDrTNUoxheEoMLGt5 🔔 SUBSCRIBE ON YOUTUBE https://www.youtube.com/user/kevlers?... 🙌 SUPPORT THE CHANNEL Hit the THANKS button in any video! Amazon affiliate link: https://amzn.to/3kCP2yz ⚖ DISCLOSURE Some links are affiliate links. Purchasing through these links gives me a small commission to support videos on this channel. The price to you is the same. #stratvert #make #facebook