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TV Guide became an iconic American weekly magazine by consolidating regional listings into a national digest-sized publication. Featuring Lucille Ball's son on its debut cover, it reached a 1.5 million circulation immediately and, by the 1960s, was the most-read magazine in the U.S.. Key Historical Points: • Origins: Before 1953, several local magazines like TV Forecast (Chicago) and TV Digest (Philadelphia) existed, which Annenberg purchased and merged into the national TV Guide. • Structure: It was famous for its digest size (kept for 52 years) and its unique "split" format: a national, glossy, editorial "shell" wrapped around localized newsprint listings. • Growth: The "Fall Preview" issue in September 1953 cemented its popularity. By 1988, circulation peaked at 19 million. • Evolution: In the 1980s, it added cable listings. It also tracked technological shifts, such as color programming in the 1960s/70s and, eventually, closed cantionina in 1981.