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Worried the market is too crowded? Struggling to figure out what to offer? This video is for you. The secret to standing out isn't doing what everyone else is doing—it's building your business around YOUR unique gifts. In this video, I share: → Why looking outside yourself keeps you stuck → Zone of competence vs. zone of genius (and why it matters) → My personal story of burning out doing work I was "good at" but hated → The 3-step process to build offers from your strengths TIMESTAMPS: 00:00 - Intro: It's not about the market 02:15 - Why looking outside yourself keeps you stuck 05:30 - Zone of competence vs. zone of genius 08:00 - My resume coaching burnout story 12:00 - How to identify your gifts 15:30 - Building offers around what energizes you 18:00 - Testing and refining in the market WORK WITH ME: Business Clarity Intensive: https://www.victoriawhittaker.com/bus... Retreat Community: https://www.victoriawhittaker.com/the... CONNECT: Instagram: / vicwhit LinkedIn: / victoria-whittaker RESOURCES: CliftonStrengths:https://www.gallup.com/cliftonstrengt... 💛 Subscribe for weekly business strategy, inspiring stories, and mindset shifts for women leaving corporate to build businesses they love.