Parents, Teens, and Phones: Have EE got it right? скачать в хорошем качестве

Parents, Teens, and Phones: Have EE got it right?

Giving your teenager their first phone used to be a milestone. Now it’s a moral dilemma. Do you protect them… or trust them to figure it out? EE’s Safer Sims campaign (by Saatchi & Saatchi) leans hard into that parental anxiety, but is it clever marketing and does it have all the elements for the campaign to be effective? In this episode of Advertisers Watching Ads, we ask three brilliant marketers — Sarah Du Plessis (Perfetti Van Melle), Izzy Tepekoylu (Zopa Bank), and Steven Seddon (Ice Travel Group) — whether Safer Sims nails the parenting brief. Watch the debate, share your take in the comments, and tell us: is this creative effectiveness in action? #AdvertisersWatchingAds #EE #SaatchiAndSaatchi #advertising #marketing #creativity #brandstrategy Advertisers Watching Ads is a show where advertisers watch other advertisers' ads and share their views on the latest campaigns that they either love or hate - brought to you by https://www.automatedcreative.net. Check out each episode for different themes. This week’s show is brought to you by Contagious. If you're looking for more innovative advertising subscribe to their newsletter here https://www.contagious.com/newsletter