Leveling Up Gaming Analytics: How Supercell Evolved Player Experiences With Snowplow and Databricks скачать в хорошем качестве

Leveling Up Gaming Analytics: How Supercell Evolved Player Experiences With Snowplow and Databricks

In the competitive gaming industry, understanding player behavior is key to delivering engaging experiences. Supercell, creators of Clash of Clans and Brawl Stars, faced challenges with fragmented data and limited visibility into user journeys. To address this, they partnered with Snowplow and Databricks to build a scalable, privacy-compliant data platform for real-time insights. By leveraging Snowplow’s behavioral data collection and Databricks’ Lakehouse architecture, Supercell achieved: Cross-platform data unification: A unified view of player actions across web, mobile and in-game Real-time analytics: Streaming event data into Delta Lake for dynamic game balancing and engagement Scalable infrastructure: Supporting terabytes of data during launches and live events AI & ML use cases: Churn prediction and personalized in-game recommendations This session explores Supercell’s data journey and AI-driven player engagement strategies. Talk By: Alex Dean, CEO and Co-Founder, Snowplow Here's more to explore: Databricks named a leader in the 2024 Gartner® Magic Quadrant™for Cloud DBMS: https://www.databricks.com/resources/... An open, unified approach to your data, BI and AI workloads: https://www.databricks.com/product/da... See all the product announcements from Data + AI Summit: https://www.databricks.com/events/dat... Connect with us: Website: https://databricks.com Twitter:   / databricks   LinkedIn:   / databricks   Instagram:   / databricksinc   Facebook:   / databricksinc