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Use Magic Principles to Engage and Lead Better.

Learn how to capture attention and improve focus using the psychology of magic, communication, and neuroscience. This episode explores how high-performing leaders can use curiosity, surprise, and structure to make messages stick. From managing team attention to avoiding false productivity habits, discover practical ways to ‘light up the brain’ and build lasting engagement. Alex Moffat joins the conversation. A multi award-winning magician turned keynote speaker and NeuroLeadership facilitator, he reveals what illusion can teach us about bias, adaptability, and human connection in times of change. CHAPTERS: 00:00:00: Why magic makes leadership memorable 00:06:00: The neuroscience of surprise and retention 00:12:00: Capturing attention: novelty and reward 00:19:00: Parkinson’s Law and productivity hacks 00:24:00: Why multitasking lowers your IQ 00:29:00: Breaking the cycle of back-to-back meetings 00:30:00: The ‘Wisdom of Crowds’ experiment 00:37:00: Leadership lessons from life experience RESOURCES MENTIONED: https://alexmoffat.au/ Alex Moffat's website including speaking topics and cognitive illusion work. The "Magic of Parkinson’s Law" clip (on LinkedIn):   / alex-moffat_leadershiptips-storyteller-mag...   Enhanced Leadership by Lee Whitmore: Practical guide to leading through disruption and AI transformation. - https://mybook.to/EnhancedLeadership Wisdom of Crowds by James Surowiecki: Book exploring how group insight can outperform individual judgment. NeuroLeadership Institute: Research and training organisation on brain-based leadership. KEY TAKEAWAYS FOR LEADERS: Build engagement through novelty and reward, not repetition. Protect focus by limiting switching time and single-tasking with intent. Apply Parkinson’s Law: smaller, tighter deadlines drive sharper outcomes. Turn meetings into moments worth remembering—craft an experience, not an agenda. Think about how your message is remembered and retold later. KEY TAKEAWAYS FOR COACHES: Explore clients’ storytelling and communication habits as attention tools. Use metaphor or surprise to shift thinking and unlock insights. Teach leaders how emotional engagement supports retention and change. Reframe productivity with cognitive science rather than time pressure. Apply the 'wisdom of the crowd' to co-create realistic performance expectations. Thank you for watching/ listening. Follow LevelUp! https://www.levelupleadership.uk/ Music, jingles, and images - attribution. Podcast Background Track: https://pixabay.com/users/poorartistt... Guitar Jingle: https://pixabay.com/music/introoutro-... Swoosh Sound Effect: https://pixabay.com/users/universfiel... Images: https://gemini.google/overview/image-... & https://www.perplexity.ai/ Disclaimer. LevelUp and the podcast host do not endorse, verify, or take responsibility for any products, services, views, or claims presented by guests during podcast episodes. Any opinions or statements made by podcast guests are their own and do not necessarily reflect the views or positions of LevelUp or its representatives. © 2026 LevelUp. This episode is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International. To view a copy of this license, visit https://creativecommons.org/licenses/...