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The Future of Branded Residences

The ultimate intersection of residential and hospitality design, luxury branded residences are at once a bellwether and a case study for the hospitality industry at large. As the demand for turnkey properties from name-brand hotel groups continues to rise, this panel of experts will dig into the opportunities such growth provides for developers, design professionals, and hospitality groups. The discussion will be led by Jenny Naylor, whose consulting firm, Graf London, boasts a client roster including One&Only Resorts, Atlantis The Palm Dubai, The OWO, The OWO Residences by Raffles, Finchatton, and Four Seasons Residences at Twenty Grosvenor Square. Joining Jenny onstage are Douglas Elliman’s Jade Chan, who oversees a $2 billion portfolio including the Mandarin Oriental Residences Fifth Avenue, and 1508’s Scott Miller, who has spearheaded creative for brands including Six Senses, Four Seasons, Rosewood, and Waldorf Astoria. Panelists: Jenny Naylor: GRAF LONDON was founded in 2012 by Jenny Naylor and has built a reputation for successfully delivering amazing work covering brand strategy, content and production oversight for landmark hospitality and real estate projects and luxury brands. Expert in brand evaluation and strategy, Jenny has worked with some of the world's most desirable brands. Clients include: One&Only Resorts, Atlantis The Palm Dubai, The OWO, The OWO Residences by Raffles, Finchatton, Four Seasons Residences at Twenty Grosvenor Square, de Mamiel Skincare and Aspria. Jade Chan: Jade has been an essential asset to the New York Douglas Elliman Development Marketing team for 10 years bringing several iconic development masterpieces to the market. After learning the "ins and outs" of the New York real estate industry from a marketing standpoint, Jade realized she not only wanted to be the backbone of a sale, but she wanted to be involved on the front lines as well. Jade has landed in the Top 3% company-wide and was recently awarded the New Development Award for her outstanding achievements over the last decade with Douglas Elliman. Jade is currently managing a portfolio of over $2 Billion as the Director of Sales of The Mandarin Oriental Residences Fifth Avenue, A SHVO Property, along with holding the Senior Sales Manager position at 53W53, an architectural accord designed by Jean Nouvel developed by Pontiac Land Group and Hines Development. Scott Miller: Scott Miller is the Regional Director of North America for 1508, based in New York. With over two decades of experience in the industry, Scott has spearheaded creative teams across multiple continents, including North America, Australia, the UK, Asia, and the Middle East. During his tenure as the Global Director of Development at AvroKO, Scott forged partnerships with prestigious brands like Six Senses, Four Seasons, Rosewood, and Waldorf Astoria. He also collaborated with esteemed developers such as Related, Extell, Tishman Speyer, PMG, and Brookfield, leaving an indelible mark on the industry through his innovative and client-first approach. Bringing a wealth of experience to 1508, Scott is instrumental in expanding their operations in the US, where the design firm is currently working on notable projects such as Cipriani Residences Miami, Mandarin Oriental Residences Beverly Hills, and Four Seasons. His leadership and vision continue to drive the company's growth and success in the competitive North American market.