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Are you looking to level up your brand video strategy in the next 1-2 years? Join industry expert Igor Petrov from Level Up Studio as he shares his thoughts on the future of brand video and how AI is shaping content creation. From automation to audience targeting, Igor dives deep into how brands can use these tools effectively while staying true to their unique voice. Don’t miss this engaging conversation on how to keep your brand ahead of the curve in the ever-evolving world of video marketing! Join Emanuel, our host from How About Some Marketing?, as he navigates this fascinating conversation with Igor, an expert in video content production and studio management. From discussing the rise of AI-generated content to practical tips on creating compelling brand videos, this workshop covers it all! Subscribe to the newsletter 👉 https://www.howaboutsomemarketing.com/ Igor Petrof, the Toronto-based creative specialist with over 19 years of experience in media production, sheds light on the future of video production, content creation, and how AI is transforming the industry. Learn how businesses can leverage AI, Meta Ads, automate tedious processes, and maintain a balance between tech-driven efficiency and creative taste. #AIContent #VideoProduction #MetaAds #AutomationInVideo #LevelUpStudio ► Connect with Igor 👉 https://igorpetrof.com/ ► Visit Level Up Studios 👉 https://lvlupstudios.ca/ ======================== How About Some Marketing? On Social ► Subscribe to the newsletter 👉 https://www.howaboutsomemarketing.com/ ► Subscribe On YouTube 👉 / @howaboutsomemarketing ► Follow Us On Instagram 👉 / howaboutsomemarketing ► Follow Us On X 👉 / hasomemarketing ► Follow Us On LinkedIn 👉 / howaboutsomemarketing ► Like 👍 Us on Facebook 👉 / howaboutsomemarketing ► Join Our Free Facebook & LinkedIn Groups https://linktr.ee/howaboutsomemarketing ► Follow Us On Pinterest 👉 / howaboutsomemarketing ► Follow Us On TikTok 👉 / howaboutsomemarketing ============================================================== About Emanuel P - How About Some Marketing? founder and host: Emanuel Petrescu is a Toronto SEO consultant. He’s passionate about helping businesses enhance their reputation and online footprint. Emanuel has substantial experience managing websites and developing and implementing SEO strategies. His area of expertise lies in SEO Audits, a subject on which he has developed a comprehensive educational course. ► Emanuel's website 👉 https://emanuelp.com/ ► Emanuel On YouTube 👉 / @emanuelp986 ► Emanuel On LinkedIn 👉 / emanuelp986 ► Emanuel On Twitter 👉 / emanuelp986 ============================================================== 00:00 Introduction 01:49 Igor Petrov Toronto-based creative specialist 03:20 Video Marketing vs TV & Film Production 05:39 No Team, No Budget, What is the first step for better video content? 09:00 The role of storytelling in video content creation 19:31 Brand's mistakes in video marketing 28:34 Where to find inspiration for content ideas 32:33 How can beauty brands stay relevant with video content 38:25 Tip on making a video for the first time for a business 43:00 How to talk less but be more effective 50:18 Return on Investment 58:20 Level Up Studios 59:40 Brands should be brands; Influencers should be influencers 1:03:00 Conclusion