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https://www.sensodentk.com/?utm_sourc... Kharcha Pani | Episode 1272 | 9th February, 2026 A single 10-second ad during an India–Pakistan T20 match can cost up to ₹40 lakh — but why is this match worth so much? In this episode of Kharcha Paani, we break down the massive business behind high-voltage cricket, explaining how broadcasters earn thousands of crores from India–Pakistan clashes, why Jio bid a record ₹25,000 crore for ICC media rights, how the Jio-Hotstar merger reshaped India’s OTT and sports broadcasting market, and the smart monetisation strategies behind subscriptions, ads, and telecom bundling. From monopoly concerns and ad pricing to subscriber growth and IPL-driven profits, this video unpacks how cricket has become the backbone of JioHotstar’s entire business model — and why the cancellation of a single match could mean losses worth hundreds of crores. The copyright ownership in the video rests with India Today Group. No third party is permitted to use the video without obtaining the permission of India Today Group. Any permission for usage can be obtained through the email ID provided here: mail@lallantop.com. न्यूज़ लेटर के लिए क्लिक करें : https://www.thelallantop.com/newsletter खबरों को विस्तार से पढ़ने के लिए क्लिक करें यहां : https://www.thelallantop.com/ Instagram: @thelallantop Facebook: @thelallantop Twitter: @TheLallantop Production: Shruti Video Editor: Ved