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This session will focus on the importance of sustainability in the current business landscape and how agencies are uniquely positioned to help brands address sustainability challenges through innovation and ideas. Growth through Good is creating business growth for purpose-driven organizations and brands by developing better business models that truly compel the world’s economic activities to contribute to a healthier planet and wellbeing for all. Learn how dentsu good is extending our long-standing commitment to sustainability to our clients through capabilities like Canopy, a collaborative program for sustainable business transformation. Manabi Sato, Nikkei Inc., will share how Canopy played an essential role in developing Nikkei’s Well-Being Index. Hosted by Jean Lin, Chief Culture Officer, dentsu Group Inc. and SDG Jury President 2023, the session will explore how the industry can Incubate, Accelerate and Integrate effective sustainability solutions with brands and organizations. Naoshi Takatsu, Managing Partner (Northeast Asia) IMD will show the importance of a research and data approach to sustainability for success.