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RECORDED LIVE Thursday Oct 9, 2025 ⋅ 6pm – 7:15pm (Pacific Time - Los Angeles) From RG6 to RJ45 – live production setups look more like a data center than your traditional OB van. This presentation explores how live production workflows have changed with the advent of AV over IP. It highlights the shift from traditional, hardware-heavy setups to flexible, cloud-ready solutions that blend broadcast quality with interactivity. Attendees will gain insights into emerging tools, collaborative practices, and strategies that are redefining how teams deliver seamless live experiences – based on Elias’ own research, work, and consulting. Elias Puurunen is an early innovator in digital event experiences and the founder of Tractus Events. As both a programmer and producer, he leverages AV-over-IP and NDI technology to deliver broadcast-quality conferences, trade shows, and workshops on any budget. Elias personally develops much of the software his team uses ensuring every aspect of production is tightly controlled. His high standards for quality have led to award-winning events, including a collaboration with the University of Waterloos WatSPEED that garnered over 14,000 views and earned a CASE Circle of Excellence award. He is also the author of Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections, a book that challenges the status quo of low-value virtual events. Elias and Tractus Events continue to redefine whats possible in modern event production by merging cutting-edge tech with a passion for storytelling.