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In 1981, Bernard H. Booms and Mary J. Bitner further built upon the traditional marketing mix. First created by Jerome E. McCarthy. I have a whole video on McCarthy’s 4Ps marketing mix—so please check that out. But for today, we’re looking at the 7 Ps services marketing mix. This Marketing Mix is also called the 7P model or the 7 Ps of Booms and Bitner. That’s catchy! Let’s explore this topic together!!! 👍 💡💡💡ALERT!!!! Auto Translation is now available. Click on Closed Captions (CC) and Settings to choose your language. ✅👀👍 If you’d like to buy me a coffee ☕️ as I work hard to create marketing videos, I would be very appreciative. 🙏 https://ko-fi.com/solveitlikeamarketer If you like what you see, 👀 Please also join me on Social: Facebook: / solveitlikeamarketer Instagram: / solveitlikeamarketer LinkedIn: / stevenhobe If you share this video, please use the hashtag: #SolveItLikeAMarketer 😉 ___________________________________________________________________ Chapters 0:00 The story behind the 7 Ps 2:02 What are the 7 Ps? 3:57 Are there limitations to the 7 Ps model? ___________________________________________________________________ How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share your marketing thoughts, observations, or topic ideas in the comments below, and let's solve it like a marketer! Subscribe to catch all the latest videos each week! 🔔🙏