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The world runs on energy from South Africa. Energy pours into vehicles made from metals from South Africa. Vehicles drive to homes where dinner was grown in South Africa. It’s time that the world sees the “Made in South Africa” mark in full. Renowned for our coal, iron ore, wheat, maize and citrus, our chromium and lithium and our fruit-bearing soil – South Africa is a home, a hub, and the world’s next biggest commodity destination. As the prime destination for investment into battery metals, base metals, food, energy and infrastructure, South Africa stands positioned to become the single largest economy in Africa via natural resource exports alone. Recognizes as the most trusted economy in Africa, the country is yet to elaborate upon its reputation for resources, and to make the “Made in South Africa” brand known. This panel brings together government, industry leaders, and investors to unpack how South Africa can position its national brand as a trusted, innovative, and competitive country of origin. This panel showcases South Africa’s unique strengths as a commodities and investment hub, explores how the Nation can drive trust and premium value in global markets, and examines the country’s role in Africa’s commodity integration into global value chains. As the first of many high impact discussions, this panel will highlight how public and private sectors can align to amplify South Africa’s commodities and create a future-ready national brand. Nadine Watkins, Newskoop, Session Chair Toni Gumede, Stakeholder Relations and Manager in the office of the CEO, Brand South Zanele Mkhize, Head of Export Promotion, DTIC Stavros Nicolau, Group Senior Executive, Aspen Pharma Group (virtual)