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At Cinema Rediscovered 2022, Reframing Film brought together some of the most distinctive voices in film curation and archiving for a session on the potential of reframing film heritage. Whilst cinemas were closed during covid, people’s viewing habits have evolved, migrating to the many opportunities online, accessing a plethora of films from the safety and comfort of their homes. As cinemas are working hard to regain audiences’ attention, where does repertory programming and re-releases fit into the post-covid cinema world? This session will explore audience appetite and interest in seeing older films on the big screen as well as the strategies that cinemas are developing to attract audiences back for those films. Guest speakers including Wendy Cook (Hyde Picturehouse, Leeds), Paul Gallagher (Glasgow Film Theatre), Isra Al Kassi (T.A.P.E. Collective) hosted by Mark Cosgrove (Cinema Rediscovered Founder & Watershed Cinema Curator).