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Tim Conkle, CEO of The 20, reveals how they've built a different kind of MSP platform - one focused on standardization and growth before acquisition. In this candid conversation, Tim shares: ➡️ Why MSPs waste time obsessing over tools instead of growth ➡️ How The 20 achieves 10%+ organic growth through proven sales systems ➡️ Real numbers: $7,500 average MRR per client, 30-60% close rates ➡️ Why standardization before acquisition leads to less than 5% client attrition ➡️ The truth about funding MSP growth through commercial banking ➡️ How small MSPs can access enterprise-grade resources through platforms From Google Ads strategy to help desk operations, Tim breaks down the actual mechanics of building a scalable MSP platform. Whether you're considering joining a platform or building your own, this conversation offers a blueprint for thinking differently about MSP growth.