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SUBSCRIBE FOR MORE Real remodels aren’t won with Pinterest pics — they’re won with process. In this episode of In Good Company, we sit down with Jake Fabish of Authentic Carpentry to talk about what actually makes a renovation feel good for the homeowner: nailing the client journey, solving the “why is this taking so long?” pain, and using design + 3D walk-through renders to help clients experience the space before demo even starts. Jake breaks down how Authentic Carpentry builds trust through upfront design, fixed-price proposals, and project management that lets clients stop living in sawdust — while still getting a result that fits their real lifestyle (kids, dogs, hosting, work-from-home, all of it). Jake Fabish — Authentic Carpentry Jake Does Design-forward remodeling + additions + full-house renovations with integrated project management and 3D visualization. Instagram (Authentic Carpentry): / authenticcarpentry Website (Authentic Carpentry): https://authenticcarpentry.rocks/ Instagram (Ben “mrfabish”): / mrfabish What you’ll learn Why the client journey matters more than “pretty finished photos” How bad experiences happen when design + build aren’t aligned Why they start with a “10/10 dream plan” and iterate down to reality How 3D renders prevent post-project regrets (“we should’ve moved the fridge…”) What “fixed price proposal before work starts” does for homeowner confidence How to uncover what clients actually want (not just what they saved on Pinterest) Why complexity is their sweet spot (full-house renovations, additions, major reworks) Chapters 0:00 Intro + why “client journey” is everything 3:00 Trades, project chaos, and what homeowners really fear 5:40 Authentic Carpentry + the retail branch “Time at Home” 8:30 Bringing design in on Day 1 (prints, mood boards, renders, permit drawings) 12:00 Project management: making the remodel livable 16:00 The “cabinet installer” origin story and why they pivoted 22:00 3D walk-throughs + iteration to avoid expensive regrets 27:00 Trust as the real KPI (even when clients are stressed) 33:00 Price vs value: what’s included, what isn’t, and “at what cost?” 39:00 The questions that unlock what clients truly want 54:00 Ideal clients + where to connect If you enjoyed this episode Like, subscribe, and share it with someone planning a remodel — especially if they’ve been burned before and want a smoother process. ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com...