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The Fundamentals of Healthcare Blogging

It’s estimated that there are 600 million blogs on the internet. That much content would take the average user a lifetime to read through. Even if they attempted to, the majority of the information they read wouldn’t interest them. There are so many reasons and topics to talk about, which is why there is so much saturation. Some of them are personal memoirs or diaries, others provide helpful “How To” information on different tasks, and a few are entirely devoted to providing cat pictures. But blogs aren’t only limited to the everyday person writing them. Marketers at B2C and B2B organizations understand the opportunity blogging provides for them. In fact, companies that create this form of content generate 55% more visits to their website than those that don’t. The best part is that providing written content on your website and posting it publicly on the internet doesn’t have any upfront costs. The only thing you’re paying with is time. OK, but you’re a healthcare provider, practice, or organization. Do people really want to read content about providing health tips or first-hand accounts from doctors? Simply put, yes. 6 million US internet users search for health-related information on their favorite search engine every day. Imagine if you could attract even just a fraction of that much traffic to your website. Well, I’m here to tell you that you can and that blogging is worth it as a healthcare facility. LINKS: ____________________________________________ https://etactics.com/blog/healthcare-... ____________________________________________ The very first fundamental to healthcare blogging is to give accurate information. The reality is that finding accurate information about healthcare on the internet is a challenge. In fact, a 2012 study found that out of thirteen-hundred websites landing on Google for children health-related searches, only 44% contained information that was in line with the American Academy of Pediatrics recommendations. As a healthcare professional, you know about some of the most helpful information on the planet. By working within the healthcare space, it’s already your duty to help treat the patients that come into your office. Translating this skill into a written blog will naturally come to you. In other words, by healthcare blogging as a professional within the space, you’re helping millions of people and fighting the inaccurate information that many patients use to self-diagnose themselves. The next fundamental to keep in mind while starting to writing blog content is to determine an overall niche and theme. In just March of 2019 alone, the internet saw 4.4 million new blog posts. So, if you’re just now deciding to start a blog as a business, you’re a little late to the game. I’m not trying to dismay you. Instead, I’m shedding some light on the fact that if you start posting on your website without a niche in mind your content won’t generate any traffic. Catering to the masses won’t work for you just yet. In other words, if you started writing posts about information that’s already covered by larger websites that get millions of visitors every month, the post you just spent hours writing would get lost in the saturation. But by determining a niche for your blog, you’re establishing yourself as a thought leader faster because you’re spending so much time covering a specific, less covered topic. My third fundamental for you is related to the last one I just mentioned - choose easy to rank for topics. Before you start writing anything you’ll want to brainstorm a few topics. Let’s say you want to write about a topic on remedies for the common cold. You could probably list ten different over the counter or natural remedies that would help subdue symptoms of this illness right off the top of your head. That’s great and I’m sure the content you could provide would benefit quite a lot of readers. However, the unfortunate problem is that your topic is highly competitive and, unless your website has a high domain score, you won’t rank within the first 10 pages of Google. I’m not saying you can’t write about that topic. However, what I am saying is that you shouldn’t expect to gain any traffic from it. 75% of Google users never click past the first page. So, how do you determine what topics to write about? Before you start typing away about topics you’re an expert about, do keyword research to find phrases that people are searching for and that are easy to rank on. To find out topics, you’ll have to use a search engine keyword tool and do some research. The fourth fundamental to healthcare blogging is to cater to your writing to your audience. ► Reach out to Etactics @ https://www.etactics.com ►Subscribe: https://rb.gy/pso1fq to learn more tips and tricks in healthcare, health IT, and cybersecurity. ►Find us on LinkedIn:   / etactics-inc   ►Find us on Facebook:   / etacticsinc