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Marketing Strategies and Considerations for the Outreach Laboratory

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, talks with Andrew Tofilon, director of marketing at Mayo Clinic Laboratories. They discuss integrated marketing strategies for the outreach laboratory. Specific topics of discussion include: • Aligning marketing tactics with the target audience. • Considerations when choosing digital versus print tactics. • Leveraging the brand of the laboratory’s larger organization. • The role that health system marketing leadership can play in promoting the laboratory. • How to add a lab angle to every clinical story.