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Early on, Dixie D’Amelio was embarrassed by the dance videos her younger sister Charli (#2) was posting to a nascent TikTok. She’s since joined the party—amassing 57 million followers and earning $10 million in 2021. She’s leveraged her TikTok fame to launch a pop music career, reality show on Hulu and Snap and a family VC firm 444 Capital. Now, with sister Charli, mom and dad, Dixie is switching from influencer to owner—their D’Amelio Brands will create footwear and beauty lines to sell to their combined 200 million TikTok fans. Reporter: Alexandra Sternlicht Read the full story on Forbes: https://www.forbes.com/sites/alexandr... Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... 00:00 Start 01:09 The Business Of Dixie D'Amelio 03:57 What Should You Know About Her Business 04:49 What Has Dixie Learned From TikTok 06:17 Dixie On Mental Health 09:13 The Good And The Bad 10:17 Dixie On Why She's Doing So Many Different Things 11:56 How Does It Feel To Live The 'American Dream' 15:00 Dixie's Advice For New Creators 16:44 The Blurred Line Of Being An Influencer 19:17 Dixie Works Best Under A Tight Deadline 20:30 How Hulu Show Has Allowed Dixie To Expand Her Business 21:13 Dixie's Privacy 26:00 What Dixie Has Learned About The Creator Economy 29:10 All About D'Amelio Brands 30:53 Going On Tour Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: / forbes Forbes Video on Instagram: / forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.