When Childhood Becomes a Business: The LaBrant Family’s Next Move скачать в хорошем качестве

When Childhood Becomes a Business: The LaBrant Family’s Next Move

In this video, I break down how the rise of social media has made it possible for pre-teens to gain massive influence and even own multi-million-dollar businesses, and how this shift is shaping Gen Z and Gen Alpha’s perception of success, failure, and what a “normal childhood” looks like. I use the LaBrant family as a case study because they are one of the most prominent examples of this modern phenomenon. My intention is not to insult or criticize the children involved in any way. The commentary is focused on the broader system, the business models, the family decisions and the cultural impact these choices have on young audiences around the world. The goal is to examine the long-term effects of placing children at the center of highly profitable online brands.