Ask the Experts — RESACON Vegas 2025 Closing Panel: Real Talk on Staging, Clients & Growth скачать в хорошем качестве

Ask the Experts — RESACON Vegas 2025 Closing Panel: Real Talk on Staging, Clients & Growth

Go inside RESACON Vegas 2025’s closing “Ask the Experts” panel with RESA Creative Director and host of the Staging Insider Podcast, Felicia Pulley and a powerhouse lineup: Cheryl Eisen (IMG), Jason Saft, Jess Harrington (Finessed Staging), Grant Finley-Shiras (DEKORA), Margaret Schaffer (REH Interiors), and Kishah Langham (Texas Stagers). What you’ll learn: • Building a marketing engine: Cheryl shares why marketing became a core differentiator at IMG—and how a five-person team (PR, design, social, and more) fuels consistent visibility. • Pricing with confidence: Don’t race to the bottom—anchor your value in ROI, especially in luxury markets. • Real numbers, real talk: Panelists discuss wage and inventory spend as a percentage of revenue so you can benchmark your P&L. • Setting a floor (and when to flex): Jason explains minimum project pricing and prioritizing larger, high-fit projects. • Hiring in the right order: Why your first non-owner hires should remove admin and fulfillment bottlenecks—so the founder can keep selling. • Year-round demand: Use a marketing calendar and evergreen content to repurpose wins across email, social, blogs, and open houses. Perfect for stagers at every level—from boutique teams to luxury specialists—this candid Q&A answers the questions you’re actually asking about pricing, margins, hiring, and growth. Drop your takeaways and time stamps in the comments so others can jump to the good parts! The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com