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What ads should you run on Meta? Steal my proven ad creative testing framework from 7-figures+ in paid ad spend. Most DTC brands run the wrong ads on Meta and waste thousands in testing. Here's exactly what ads to run right now to get profitable ROAS faster and scale without the guesswork. For more help and resources like this subscribe to the weekly newsletter: https://pique.pro/newsletter Work with me: https://pique.pro/ Timestamps: 0:00 - Why most DTC brands run the wrong Meta ads and lose money 0:50 - The biggest mistake: chasing trends instead of proven ad types 1:40 - Top 3 ad formats to run in 2026 for Shopify stores 2:30 - UGC vs. static vs. video: which wins for ROAS right now 3:20 - How to structure your Meta campaigns (TOF, MOF, BOF) 4:10 - Real example: what ads we run for 7-figure DTC brands 5:00 - Creative testing framework to find winners fast 6:00 - Budget allocation: 80/20 rule for ad types and testing 6:50 - Monitoring signals: when to scale or kill each ad type 7:40 - Avoiding common traps that tank Meta performance 8:20 - Recap + next steps to profitable Meta scaling If this helped you decide what ads to run on Meta, smash that LIKE and comment below: Which ad type are you testing first, or what's been your biggest Meta struggle? 👇 #shopify #metaads #ecommerce #paidads #shopifyads #DTC #ecomgrowth