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Accessibility isn’t a late-stage checklist — it’s a design mindset. And when teams build inclusion in from day one, it’s cheaper, faster, and more effective than trying to retrofit after launch. In this interview, David MacArthur, Director at Accessibility Now, breaks down the practical steps organisations can take to improve accessibility immediately — and the common misconceptions that keep teams stuck. We cover: What changes when inclusion is built in from the start Why accessibility issues become “obvious everywhere” once you know what to look for The myth of accessibility overlays (and why “magic fixes” don’t exist) Simple day-one wins: alt text, colour contrast, and designing for real end users Closing the gap between corporate values and actual delivery WCAG basics (A / AA / AAA) and how to start without getting overwhelmed Why accessibility is also a business risk issue — not just ethics The “instant audit” mindset: spotting small fixes that make a big difference If you build websites, apps, digital services — or buy software for your organisation — this conversation will change how you think about what “good” really looks like.