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Auto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shorts Check out our audio podcast! https://vidiq.ink/podcast Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin Want a 1 on 1 coach? https://vidiq.ink/theboost1on1 Join our Discord! https://www.vidiq.com/discord YouTube creators experienced a mysterious drop in views around mid-August while their ad revenue remained surprisingly stable. The culprit was YouTube's battle with ad blockers causing desktop views to disappear from analytics while leaving monetization unaffected. • Desktop viewers using ad blockers suddenly stopped being counted in view metrics • Views dropped approximately 30% for many creators, particularly those with tech-savvy audiences • Despite lower view counts, ad revenue remained stable since ad-blocked views never generated revenue anyway • Engagement metrics like likes-per-view increased, suggesting core engaged audience remained • Josh Strife Hayes collected data from 80+ channels to identify the desktop viewer correlation • YouTube liaison Rene Ritchie confirmed ad blockers were affecting view count accuracy • Tech channels were hit hardest while gaming channels with younger audiences saw minimal impact • This appears to be just the beginning of YouTube's ongoing battle with ad blocking technology • Creators don't need to change their content strategy as this is a platform-level analytics issue 0:00 Breaking Down The YouTube Views Mystery 2:42 Linus Media Group Notices Viewership Drop 07:00 Debunking The Restricted Mode Theory 12:13 Desktop Views Down But Revenue Stable 23:57 Josh Strife Hayes' Data Investigation 29:43 Ad Blockers: The Real Culprit Revealed