Nigel Thomas: Going-To-Market With D2C Marketing Strategies That Drive Revenue скачать в хорошем качестве

Nigel Thomas: Going-To-Market With D2C Marketing Strategies That Drive Revenue

Join Dots Oyebolu as he interviews Nigel Thomas, CEO at Alpha Bound, about effective go to market strategy. They discuss D2C brands and D2C brand marketing strategy that drive revenue in today's market. Learn how to utilize direct to consumer marketing to stand out, and other business podcast tips to grow your brand. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy. Key Takeaways: (00:00) Introduction. 06:42 How unrealistic early market conditions shaped D2C growth. 10:12 Why TikTok’s audience behavior differs from Facebook’s. 15:48 The fundamentals focused on today by winning brands. 16:54 First-party data as a competitive advantage. 18:39 Why poor input leads to poor creative output. 22:30 The customer-experience risks of agency silos. 24:21 A $200,000 campaign built from targeted research. 29:18 Gamification’s role in improving website experiences. 35:39 Understanding a lifetime value to CAC ratio. 41:51 Why perfect attribution isn’t possible and what to focus on instead. 52:45 Making agencies care by sharing the why, not just the how. 01:00:51 The cost of not creating personalized customer experiences. Resources Mentioned: David to Goliath | Website https://mentoring.davidtogoliath.com/... Insightful Links: https://home.breinify.ai/learn/best-d... https://www.feedough.com/d2c-marketin... https://www.smartinsights.com/digital... *Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds