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The Grand Adventure

-From Naval Officer to Business Navigation Expert: Why 90% of Businesses Don't Know Where They're Going — David Campbell | Ep 23 David Campbell spent 20 years as a naval officer before becoming a business coach. After more than two decades of coaching, a cancer diagnosis, and a moment staring at a ship model in his lounge room, he discovered his purpose: helping business owners find theirs. In this conversation, David and David dig into what it really takes to build a coaching practice from the ground up — the struggle with sales, the power of a LinkedIn-only strategy, and why most businesses (and coaches) have never stopped to ask where they're actually going. What you'll hear in this episode: How military leadership principles translated into a coaching practice Why 85–90% of the businesses David works with have never defined their purpose The LinkedIn layering strategy that built 10,000+ connections and 1,500 newsletter subscribers Why he reframes "marketing" as "visibility" — and why coaches should too The sailing ship framework for building a business with purpose, values, and mission How a cancer diagnosis led to his clearest moment of business clarity Challenge coins, tall ship adventures, and creative ways to build client community His advice for new coaches: trust the process, stop giving answers Chapters 00:00 — Introduction 00:46 — Getting Started in Coaching 20 Years Ago 02:15 — John Maxwell and Formalizing Coaching 03:00 — Educating the Market on Coaching 05:00 — The Sales Struggle Every Coach Knows 06:30 — Getting Better at Finding Clients 07:15 — The Coach Who Gives Too Much Away 08:15 — Why Coaches Hate Marketing 09:15 — LinkedIn-Only Strategy 10:00 — Connecting with Ideal Clients (Not Other Coaches) 10:30 — The LinkedIn Layering System: Posts, Groups, Newsletters 12:00 — From Newsletter to Course Enrollment 13:30 — How the Strategy Evolved Over Time 15:15 — Rejecting the Webinar Funnel Model 16:00 — Content Built from Client Pain Points 17:00 — Visibility, Not Marketing 18:15 — Know, Like, and Trust 19:30 — Biggest Surprise in Coaching: Businesses Without Direction 21:15 — The Navigation Expert and Finding Purpose 22:00 — Coaches Need Purpose Too 24:00 — The Grand Adventure: Setting Sail 25:15 — Three Things Coaches Need Before Starting 27:00 — The AI Engine for Finding Your Purpose 28:00 — Values, Purpose, and Mission on the Whiteboard 29:00 — Values-Based Client Selection 30:00 — Don't Sell People Into Coaching 31:00 — Client Selection Process: Program First, Then One-to-One 32:30 — Tall Ship Adventures and Challenge Coins 35:30 — Most Rewarding Part of Coaching 37:30 — Helping Clients Through Difficult Times 40:00 — The Reward of Personal Connection 41:15 — When a Client Returns After 4 Years 42:30 — Overcoming the Self-Limiting Belief About Writing (7 Books) 43:30 — What Coaching Has Taught Him About Himself 44:30 — Separating Emotionally from Clients 46:00 — Cutting Back to 20 Hours and the Retirement Plan 48:00 — Advice for New Coaches: Trust the Process 49:00 — The Juggling Balls Exercise 50:15 — What's Next: GYM Program, Blue Nose, Bootcamp 52:15 — Where to Find David Campbell Connect with David Campbell LinkedIn:   / david-campbell-business-coach   Website: https://david-campbell.com GYM Program: https://gymevents.com.au READY TO CLOSE THE GROWTH GAP? Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=... ABOUT COACH AS ENTREPRENEUR: Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week. Connect with David Chung Website: https://kyberfive.com LinkedIn:   / davidchung-01   Apple Podcasts: https://podcasts.apple.com/podcast/co... Spotify: https://open.spotify.com/show/0hpKBTp... Amazon Music: https://music.amazon.com/podcasts/98f...