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How to Write a Concept Statement

How to Write a Concept Statement? What is a concept? And how to write a powerful concept? Gijs van Wulfen gives you in this innovation video a template to make a strong concept. It can be used to pitch your concept or in concept testing in market research for innovation purposes. How to define a concept? Gijs starts with that and provides you with a simple definition of a concept statement. The innovation template he presents to you to write a concept consists of four elements: 1. the name of the concept 2. the customer situation and friction 3. the offer (what, where, when, how, how much) 4. a catchy slogan. Gijs discusses three common mistakes when you write a concept statement: 1. A fancy name; 2 The wrong perspective; 3. Too much. marketing bla bla bla..... Finally Gijs gives you a practical example of a concept statement. "Keep it simple", is the message. Do you want innovation success yourself now? Watch next this video on the proven FORTH innovation method:    • The FORTH Method for Innovation: Full Over...   Check out the recent book ‘Breaking Innovation Barriers’ with fifteen practical strategies to win management buy-in for innovation to make you an impactful innovator here: https://amzn.to/4co21Ox 🔴 Subscribe for more how-to-innovate videos:    / @inspirationforinnovation   🔴 Great other videos of Gijs on innovation: 1. POPULAR: Playlist: The FORTH innovation methodology: https://bit.ly/videos-FORTH-method. 2. NEW: Playlist: ONLINE innovation: https://bit.ly/3m8SoKf 3. Playlist: Innovation videos for 'starters": https://bit.ly/innovation-videos-for-.... 4. Playlist: REINVENT your business now: https://bit.ly/playlist-videos-reinve.... 5. Playlist: Practical innovation canvasses: https://bit.ly/videos-innovation-canv... 🔴 LINKS Gijs van Wulfen's Global speaker website: http://www.gijsvanwulfen.com The effective FORTH innovation method: http://www.forth-innovation.com 🔴 ABOUT GIJS VAN WULFEN Gijs van Wulfen is a worldwide authority in innovation. He is a LinkedIn Influencer and the founder of the FORTH innovation method. His method is scientifically proven, and is being implemented on six continents. His 3rd book on innovation, ‘The Innovation Maze’, was crowned recently as Management Book of the Year 2017. As LinkedIn Influencer he has 330.000 followers, and he travels all over the world as speaker on innovation and design thinking to inspire people in a practical way. Check out his latest book ‘Inspiration for Innovation: 101 lessons for innovators’ #concept #conceptstatement #innovation #gijsvanwulfen