S3 E02 - Preparing for Self‑Employed Estate Agency Success in 2026 with Adam Mackay скачать в хорошем качестве

S3 E02 - Preparing for Self‑Employed Estate Agency Success in 2026 with Adam Mackay

Welcome back to Season 3 of Estate Agency Mastery. This season focuses entirely on one thing: helping agents make the leap into self‑employment, launch their own estate agency, and build a profitable personal brand in 2026 and beyond. This is not a series designed to sell brokerages. Throughout this season, we are bringing you guests who offer practical, real‑world guidance on how to transition into business ownership without the confusion, overwhelm or common mistakes that derail most agents in their first year. In today’s episode, Chris is joined by Adam Mackay, one of the most visible and vocal advocates for the self‑employed estate agency model in the United Kingdom. About Adam Adam launched his independent agency in 2010 and joined eXp in 2024. In 2025 he rebranded and partnered with long‑time friend Jamie to create “Moving”, while continuing to support agents through his community, Real Agency. Over the last 18 months he has become one of the most recognisable names in the personal agency space, sharing daily insights, championing community‑led marketing and documenting what it actually takes to build a modern self‑employed agency. Fresh off achieving ICON status, Adam brings a candid, practical and high‑energy perspective to the industry. In This Episode Chris and Adam break down the reality of going self‑employed in 2026 and what agents must do before launching. Together they cover: Becoming the Most Known Agent in Your Patch Adam’s first message is simple: visibility beats ability. You do not need to be the best agent in your market, but you do need to be the best seen. Before launching, you should be building recognition through: community content local interviews data‑led posts activity in Facebook groups attending events, fairs and sports clubs simple, consistent content that demonstrates value Adam explains how agents can sow the seeds months before launch by getting involved locally, putting their face everywhere and avoiding becoming a “secret agent”. Using Your Sphere Properly Most agents underestimate the power of their own phone. Adam shares a powerful story of messaging his contacts and generating 13 leads in 48 hours, simply by asking past clients and friends for help. He breaks down: how to activate a database using WhatsApp broadcasts how to craft messages that people respond to why your existing network is the fastest route to early instructions how Americans outperform us through rigorous database contact The biggest mistake agents make: waiting for leads instead of initiating conversations. Blended Content Beats Pure Sales Messaging Not every post should be a market update or a sales pitch. Adam explains how to build a long‑term presence through: data snippets storytelling community features collaborations with local businesses monthly competitions behind‑the‑scenes content This isn’t about going viral. It’s about becoming the familiar, trusted face in your community. Planning What Good Looks Like Going self‑employed without a plan leads to peaks, troughs and burnout. Adam outlines why agents need to: calculate the value of their micro‑market set realistic first‑year targets track valuations, instructions and exchanges have goals visible every day follow a predictable lead generation routine avoid sporadic action and stick to the plan when busy Chris and Adam discuss why agents lose momentum and how to build consistency through daily lead generation, not sporadic bursts of activity. The Power of Niching Whether it is a hyper‑local area or a specific property type, the fastest‑growing agents specialise early. Adam explains why: niching accelerates brand recognition tight patches outperform wide coverage specialising increases average fee profitable businesses focus on depth, not width He also covers when to turn down instructions, how to co‑list out‑of‑area opportunities, and why niching protects time, margins and personal brand. One Prospecting Tip for Your First Week Use your phone. Speak to or message every single person in your contacts list. Let them know you exist, you’ve launched, and you’re looking for your first twenty‑five instructions. Video messages, WhatsApp broadcasts and a simple launch event can create instant awareness and immediate referrals. Key Takeaways Visibility is more valuable than perfection. Be known before day one. Use your phone, your sphere and your WhatsApp lists. It is your fastest route to early success. A blended content strategy wins: community, value and data over pure selling. Planning prevents peaks and troughs. Stick to daily lead generation. Niching accelerates market share and protects your time. Your launch week should involve contacting everyone you know and activating your network.