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60 Seconds of Sales - Your weekly soundbite of simple, practical sales tips designed to get you thinking, and building your sales capability. This week: Growing business by focusing on your existing customers is critical. Completing a white space analysis is a simple way to start and can uncover conversion opportunities with customers you already have relationships with. Download the template here: https://www.iancartwright.co.nz/resou... Bought to you by Ian Cartwright Sales Coaching: Ian Cartwright has worked with sales teams in more than 20 countries, across multiple industries, and in roles from salesperson to founder and principal consultant. Despite his father’s advice that he was “too honest” to work in sales, Ian started as a Sales Engineer in 1994. Following a wide-ranging career, during which he developed the model for sales growth that is the basis for this book, The Six Fundamentals of Sales Know-How: https://www.iancartwright.co.nz/the-6... Ian works with local and international companies, helping them learn to grow sales by solving problems for their customers. He has formulated online courses and runs workshops based on his book. Check out his website for more resources to help build your sales capability: https://www.iancartwright.co.nz/resou... Follow Ian on LinkedIn: / iancartwrightnz