Your First $100M: What Moves AUM the First Year скачать в хорошем качестве

Your First $100M: What Moves AUM the First Year

Hundreds of ETFs launch every year, but only a small fraction cross $100M in the first 12 to 18 months. In this inaugural episode of the Bliss ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski breaks down what actually moves AUM in year one, without the fantasy of perfect attribution. In This inaguEpisode, You Will Learn: • Why early flows are lumpy, not linear, and what that means for your plan • The small set of repeatable marketing moves that show up across winning launches • Why distribution readiness can matter more than a perfect media mix • The biggest myths to drop (more channels, perfect attribution, one big PR hit) • A practical measurement approach in a structurally broken loop: the signals you can observe, align, and iterate • Landing page and creative guidance for “validation visits” that turn into real consideration BLISS stands for Build Love Into Scalable Systems. This show is purpose-built ETF marketing that drives issuer growth, done humanly with clarity, trust, and honest measurement. Brought to you by Zero Company Performance Marketing. #TheBlissETFMarketingPodcast #WealthManagement #ETF #FinancialServices