The Making of 'Heavy Makeup' - Documentary скачать в хорошем качестве

The Making of 'Heavy Makeup' - Documentary

For decades, marketing and advertising have promoted stereotypical portrayals of women. These stereotypes have been reinforced by social media, where influencers and content creators often spread harmful narratives—sexualization, objectification, the promotion of whitening products, and unrealistic beauty standards, among others. When K-Citymarket, Finland’s largest supermarket chain, set out to launch its new beauty and skincare portfolio, its core commitment to gender equality meant it had to do so differently. Finland ranks among the world’s top countries for gender equality—currently 3rd overall and 2nd best country to be a woman. It also holds major milestones, from being the first country to grant women the right to vote to having one of the highest shares of women in top political positions (49%). Finnish women are known for their tenacity and perseverance.