Author Branding 101: Build a Professional Brand That Sells More Books (Free Canva Tutorial) скачать в хорошем качестве

Author Branding 101: Build a Professional Brand That Sells More Books (Free Canva Tutorial)

Author Branding 101: Build a Professional Brand That Sells More Books (Free Canva Tutorial) Author Branding Mastery: Build a Professional Brand That Sells More Books Discover the proven author branding strategies that transformed Darlene Shortridge from unknown writer to successful multi-book author in this comprehensive 51-minute workshop led by publishing experts Daniel Mawhinney and social media specialist Jonna Feavel from 40-Day Publishing. What You'll Learn: Strategic Brand Foundation: Learn why choosing the right pen name can make or break your author career, including the real story of how Darlene chose "Shortridge" over "Mawhinney" and why that decision launched her successful writing business. Understand the four distinct branding approaches: author name branding, book/series branding, publishing house branding, and authority topic branding. Professional Visual Identity: Master the essential elements of author branding including logo development, brand color psychology, font selection, and consistent imagery across all marketing materials. See real examples from successful authors like Stephen King, Karen Kingsbury, and Dr. Seuss who built recognizable brands that transcend individual books. Canva Brand Kit Creation: Get step-by-step demonstrations of creating professional author branding using Canva's free and pro tools. Learn how to build comprehensive brand kits with logos, colors, and fonts that ensure consistency across all marketing platforms. Discover the color picker secret that lets you match exact colors from your book covers to all marketing materials. Social Media Brand Implementation: Transform your social media presence with branded banner images, consistent post templates, and platform-specific optimization strategies. Learn how to create professional Facebook cover photos, LinkedIn banners, and Instagram graphics that immediately communicate your author brand and genre. Marketing Scent Strategy: Understand the psychology behind "marketing scent" - the consistent brand experience that follows readers from your book cover to website to social media to email newsletters. Learn why inconsistent branding subconsciously turns readers away and how cohesive branding builds trust and authority. Content Creation Systems: Develop efficient workflows for creating branded content including social media posts, email signatures, promotional materials, and lead magnets. Master the art of incorporating brand elements into even low-effort posts to maintain professional consistency. Platform Optimization Techniques: Get specific strategies for implementing your brand across multiple platforms including websites, blogs, email marketing, and social media. Learn how to create branded Zoom backgrounds, email signatures, and promotional materials that reinforce your professional author image. Brand Maintenance and Evolution: Understand how to maintain brand consistency as your author career grows, including strategies for creating sub-brands for different series or genres while maintaining overall author recognition. Learn when and how to refresh your brand without losing established recognition. Real-World Examples and Case Studies: See actual examples of successful author branding implementations, common mistakes that cost sales, and before-and-after transformations that demonstrate the power of strategic branding decisions. Interactive Workshop Elements: Participate in exercises designed to help you define your branding goals, identify your target audience, and determine whether you're positioning yourself as a product-focused or tool-focused author. Get frameworks for making strategic branding decisions that align with your publishing goals. This presentation is perfect for fiction and non-fiction authors at any stage of their career, from debut authors establishing their first professional presence to established writers looking to refresh and optimize their existing brand. Whether you write romance, thriller, business books, or children's literature, you'll learn genre-specific branding strategies that resonate with your target readers. The workshop includes downloadable resources, live demonstrations of Canva's branding tools, and practical templates you can implement immediately. No prior design experience required - all techniques are designed for authors who need professional results without professional design budgets. By the end of this session, you'll have a clear roadmap for building a memorable author brand that increases book discoverability, builds reader loyalty, and creates professional opportunities beyond just book sales.