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Most business owners don’t understand how they actually get paid when they sell their company—and that confusion is exactly why so many walk away with far less than they should. In this episode of Show Me the Money, we sit down with Jeff Jones and Eddie Clay of Growthink Capital to break down the real mechanics behind exit payouts: Cash vs “paper” Earnouts that actually pay How (and when) to roll equity Deal structure traps that cost sellers millions How buyers use psychology, terms, and structure to tilt deals in their favor If you're selling in the next 12–60 months, or even thinking about exit planning, this is mandatory viewing. Enterprise value ≠ net proceeds. This video shows you exactly where the money is really made—and lost. 👉 Get a free consultation with Growthink Capital: https://www.growthinkcapital.com #BusinessExit #SellYourBusiness #MergersAndAcquisitions #PrivateEquity #InvestmentBanking #DealStructure #Earnouts #EquityRoll #ExitPlanning #GrowthinkCapital #EntrepreneurExit #BusinessValuation #SmallBusinessAcquisition #MABasics #FounderExit #BusinessOwners #MiddleMarketDeals #businessgrowth TIMESTAMPS 00:00 – Intro: Why most owners misunderstand exit payouts 00:36 – The #1 reason sellers walk away with less money 01:14 – Why “enterprise value” does NOT equal what you take home 02:06 – Cash at close vs risk-adjusted payout 03:28 – Structure 101: cash, equity, earnouts, seller notes 04:33 – Paper ≠ cash (and why sellers misjudge this) 06:02 – Earnouts that work vs earnouts that never pay 08:00 – How buyers weaponize your forecast 09:20 – Equity rollovers: when they make you rich 11:23 – Two bites of the apple (PE’s secret wealth creator) 15:00 – A real case study: $35M rolled → $270M exit 17:48 – Seller notes & holdbacks explained 20:26 – Rep & warranty insurance basics 22:07 – Deal psychology: what buyers are really doing 24:03 – How structure shifts risk off the buyer and onto you 25:45 – How to know what structure YOU should accept 26:50 – Why you need to pre-model payouts, not just valuation 28:59 – How to negotiate structure without losing leverage 30:56 – PE vs strategic: who uses equity rolls and who doesn’t 31:39 – Rep & warranty insurance: when it matters 32:10 – Final Q&A