Class 25 - Last Class: Unit Economics Of ecommerce скачать в хорошем качестве

Class 25 - Last Class: Unit Economics Of ecommerce

In this video, I break down the Unit Economics of a real e-commerce business using a Clothing Brand as a case study. We calculate every single penny—from COGS and Shipping to Ad Spend and Returns. I explain the "15% Golden Rule"—why a 15% Net Profit margin is the realistic goal for a sustainable business and exactly how to achieve it. We also cover how to create a Profit & Loss (P&L) Statement to track your true income and stop bleeding money on hidden expenses. Key Topics: Unit Economics: Breaking down the cost of a single T-shirt (COGS + Shipping + Packaging) The "Hidden" Costs: Payment gateway fees, app subscriptions, and taxes Return Rate Reality: How to factor in returns (especially in Clothing) so they don't destroy your profit The 15% Formula: How to optimize your Ad Spend and Pricing to hit that 15% Net Profit target P&L Management: How to use a spreadsheet to check your daily, weekly, and monthly loss/profit