What the heck is INTERNAL marketing? скачать в хорошем качестве

What the heck is INTERNAL marketing?

The biggest marketing challenge that many of our clients are facing is attracting and retaining great talent. I’m Paula Williams with ABCI, and we help aviation companies sell more of their products and services. Most of the time, companies hire us to find more customers. But that doesn’t matter if you at capacity because you don’t have the people to serve the customers you’ve got, much less find new ones. I don’t need to tell you about the pilot shortage, the technician shortage, the dispatcher shortage, So, you need to think about INTERNAL marketing. 1. Your current team members may not be aware of all the reasons working with your company is the best of their available options. Often, companies offer advantages that their current employees simply take for granted because they don’t know how rare it is, or there might be advantages they simply don’t know about. 2. Your team members might not feel like they are part of a team if you haven’t invested in adding their headshots and bios on the company website. 3. Your future employees don’t know what its like to work for your company, so you need to sell that. Showing behind the scenes videos, employee highlights or kudos, and other “behind the scenes” content or videos will naturally attract people who would be a good fit. So, sometimes we need to turn the marketing on ourselves and do some internal marketing. ========================= MY RECOMMENDED PRODUCTS =========================== 🔥 Aviation Sales & Marketing Lab🔥 https://aviationbusinessconsultants.c... Tools, skills and networking The secret weapon of the most successful aviation sales and marketing professionals! Professional assistance with your marketing projects, networking opportunities, book club, and a fantastic stack of technical tools and resources. ✈️ Aviation Web Sites✈️ https://aviationbusinessconsultants.c... Any successful aviation websites must meet three criteria: They get attention They inspire confidence in your company, product or service They inspire action (usually the next step in the sales process) When we start working with an aviation business client’s web site, we start with a 31-point analysis to see what’s currently working, what’s not, and what we recommend changing. We share our findings and discuss our recommendations. If we agree, we create a new web site that includes the best elements of your old one, and incorporate what we’ve learned to make it work to achieve your sales and marketing goals better. ⭐ Aviation Sales Fundamentals On Demand ⭐ https://aviationsalestraining.com/cou... Take this course from anywhere in the world, complete lessons from anywhere with an internet connection. Be comfortable and look like you belong in any sales setting (trade show, sales presentation, online, etc.) Confidently and effectively handle inbound sales calls. Create a strong first impression and quickly build rapport with a new prospect. Use LinkedIn for prospecting. Use other social media effectively as part of the sales process. Have a Top Ten List of Most Wanted Prospects, with an approach plan for each. Know how to calculate key sales numbers. (Cost per lead, cost per consultation or demo, cost per sale) Know how to successfully make connections at trade shows. ======================= QUESTIONS? CONTACT ME! ======================= EMAIL: paula@aviationbusinessconsultants.com PHONE: 702-987-1679 ========== FOLLOW ME https://linktr.ee/paula_abci