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[Hook] Great design doesn't start with a solution; it starts with the right question. In this session from TechX 2025, UX designer Matthew Baba explores how empathy, research, and intentional questioning lead to digital experiences that truly serve people. [Speaker Bio] Uloko Matthew Baba is a user experience designer, researcher, and educator passionate about creating digital experiences that serve real people. With a foundation in design thinking and problem-solving, he has worked across industries to bridge the gap between users and technology through empathy and intentional design. Outside of design, he is deeply committed to fostering a positive mindset that drives meaningful progress. [About TechX 2025] TechX is Sandlip's signature annual conference. The 2025 theme, "Tech for Humanity: Innovations that Matter," focused on leveraging technology to create social impact and bridge digital gaps.