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In this episode of our flagship podcast One Take, we sit down with Alex Lama, currently Vice-Mayor of Sunny Isles, FL, and one of ESPN’s star salesperson during the network’s amazing expansion in Latin America, for a candid 20-minute conversation about going all-in on digital, using AI in Real Estate and applying universal sales principles to make better deals. No edits. No retakes. Just authentic insight. Welcome to Your Gray Matters, a 501(c)(3) nonprofit dedicated to ending age discrimination across advertising, marketing, and the creative industries. At Your Gray Matters, we believe creativity and leadership don’t have an expiration date. Our mission is to fight ageism, elevate seasoned professionals, and celebrate wisdom at work. 👉 Learn more: https://www.your-gray-matters.org/ 👉 Support our mission:https://www.your-gray-matters.org/don... 🔔 Subscribe now so you don't miss any episodes 👉 The Scoop – Currently Vice-Mayor of Sunny Isles and head of a digital-first real estate company. Alex applies the same win-win discipline that made him a very successful media rep. 👉 Decisive Moment #1 – Joins ESPN’s pan-regional in Latin America just as cable was taking off and turning into a billion-dollar industry. 👉 Decisive Moment #2 – Goes all-in into digital as the media was beginning to expand. 👉 Unexpected change or event – AI 👉 What did he do? – Applying AI to real estate analysis to pin-point growth areas. Alex applies these predictive techniques when working with real estate investors. But Alex doesn’t just take it at face value. His personal analysis adds value and increases credibility with investors. His background in media sales and expertise in presentations allows Alex to really understand customers, manage relationships and smooth out any conflicts 👉 About older workers – Years of rubbing shoulders with other people gives older candidates more patience, better people management skills and improves results. #ageism #agediscrimination #careerreinvention #yourgraymatters #onetake #endingageism #ageisanumber