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In this episode of Deep Innovation Dialogues, powered by FAST India, we explore how a bold vision transformed one of India’s most common household appliances. Sheel Kapoor, CEO of FAST India, sits down with Manoj Meena,CEO & Founder of Atomberg, for a conversation on building innovation in a mass consumer market. From serving just 500 customers in 2015 to reaching 15 million users today, Atomberg has reimagined ceiling fans by delivering products that consume up to 65% less electricity than conventional fans. The result: 2.5 billion units of electricity saved every year. This episode dives into the journey of creating a niche in a developed market, scaling deep-tech hardware in India, and proving that breakthrough innovation can come even in everyday products. About FAST India Foundation for Advancing Science and Technology or FAST India is a non-profit institution dedicated to advancing Science and Technology in India. FAST envisions placing India on the path to being among the top three S&T nations. About Atomberg Founded in 2012, Atomberg is in the business of transforming India’s home appliance market through energy-efficient technology, smart features, and thoughtful design. Best known for its BLDC ceiling fans, the company crossed ₹1,000 crore in revenue in FY25. Atomberg’s clean-tech innovations have been recognised with awards from the Government of India, the World Wildlife Fund, and the United Nations Industrial Development Organization. #FASTIndia #DeepTech #RnD Timestamps 00:00 Introduction 03:48 The tech that drives the impact 05:57 The origin story of Atomberg 10:07 India's incubator support 12:20 First customers 16:40 Funding journey 21:20 Decoding customer aspirations 26:20 Building an R&D team 30:10 Expanding into new appliance markets 34:50 Hiring talent 41:05 Time to build a prototype 43:49 Advice for entrepreneurs