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10 real estate stats every agent needs in February 2026 - 5 Chicago housing market numbers and 5 national data points that will change how you run your business this spring. Each stat comes with a specific action step you can execute THIS WEEK. Stat #8 is a wake-up call. The median Realtor net income is $36,600. If that number doesn't bother you, this video isn't for you. ⏱️ TIMESTAMPS 0:00 — Why you need these stats before spring market 0:25 — Stat 1: The 45% Trap (Chicago prices up, sales flat) 0:55 — Stat 2: The Video Gap (10% do it, 73% want it) 1:20 — Stat 3: The 20% Club (1 in 5 listings priced wrong) 1:45 — Stat 4: The 403% Number (video listing inquiries) 2:10 — Stat 5: The Rent Rocket (Chicago top-5 rent growth) 2:35 — Stat 6: The Referral Math (41% of business = free) 3:05 — Stat 7: Two Markets, One Metro (city vs. suburbs) 3:30 — Stat 8: The $36,600 Wake-Up Call (median agent income) 4:00 — Stat 9: The Golden Handcuffs (69% locked below 5%) 4:25 — Stat 10: $60 Website vs. $1,650 Car (CRM = 41% more conversions) 4:50 — Your action plan starts now 📊 SOURCES Chicago median home prices & sales volume — Illinois Realtors / Chicago Sun-Times (Jan 2026) Video usage & seller preferences — NAR 2025 Member Profile / Amplifiles Chicagoland price reductions — Redfin / M/I Homes (Jan 2026) 403% video inquiry lift — Show My Property / REsimpli Chicago rent growth data — CoStar / Chicago Association of Realtors 2026 Outlook Repeat & referral business share — NAR 2025 Member Profile City vs. suburban inventory — IHS at DePaul University / Illinois REALTORS Median Realtor income & new agent earnings — NAR 2025 Member Profile Rate lock-in data (69% below 5%) — Realtor.com / Freddie Mac CRM conversion lift & agent spending — NAR 2025 Member Profile 🎙️ ABOUT THIS SHOW Keeping It Real is the longest-running real estate agent podcast in Chicago, with 700+ episodes and 3.2 million+ downloads. Hosted by D.J. Paris, VP of Business Development at Kale Realty. New episodes drop weekly featuring interviews with top-producing agents and monthly market updates like this one. 🔗 CONNECT Podcast: https://keepingitrealpod.com Kale Realty: https://joinkale.com 💬 Got a stat that should be in next month's update? Drop it in the comments. 📩 Know an agent who needs to hear stat #8? Send them this video. #RealEstateAgent #RealEstateMarket2026 #ChicagoRealEstate #RealtorTips #RealEstateMarketing #HousingMarket2026 #RealEstateVideo #ListingPresentation #RealtorIncome #SpringMarket2026 #RealEstateCRM #ChicagoHousingMarket #RealEstateStats #KeepingItReal #RealEstatePodcast