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In Ep 9 of Fixed Ops Focus, Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue. Key insights: · Overcoming warranty limitations & loyalty risks · Winning prepaid language to affirm the customer's smart dealership buy · Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit · Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check! Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed. Listen now to protect your service lane! Subscribe + for more fixed ops tips. Comment: How's prepaid hurting YOUR retention? https://steveshawtraining.com https://steveshawuniversity.com https://servicelantech.com https://fixedopsfocus.com #FixedOps #FixedOperations #PrepaidMaintenance #AutomotiveService #DealershipService #ServiceDepartment #ServiceRetention #CustomerLoyalty #ServiceAdvisor #WarrantyMaintenance #DealershipManagement #AutoService2026 #Automotive #Dealership #Service #AutoRepair #Mechanic #Carservice #ServiceManager #AutomotiveIndustry #DealerPrincipal #ServiceAdvisorTraining #FixedOpsFocus #ServiceDrive #CSI #GrossProfit #DealershipProfitability #AutomotiveLeadership #Retention #Loyalty